How to Build a More Trustworthy Website

By Nikiwe Phala
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In this competitive age, making poorly managed or designed websites is inexcusable. Numerous resources and tools are available to develop a website or you can hire a firm for a custom web development.

With the hazard of many cookies, scams and poor customer service, now people are well aware of where to click now. It’s the little things that count. If you want to build a trustworthy website, including small details like a testimonial showing your visitors that there’s a real person (or people) behind your website is a great way to capture your audience.

In simpler terms, that means that your business website provides a face for your entire organisation, playing a vital role in earning a customer’s confidence. If your site appears disreputable, customers will take their business elsewhere rather than the risk of a possible security issue receiving questionable service. Following a few simple steps can make your website look more trustworthy and prevent any unnecessary business loss.

So how can you develop a site that makes it easy for consumers to trust you?

1. Include an ‘’About Us’’ page it’s the first place readers check to learn more about you and it lets you share more about:

· who you are.

· what matters to you.

· what you do.

· how you do it.

An About Us page may be a deciding factor before you convince someone to convert, whether that comes in the form of:

· Making a purchase.

· Signing up for your newsletter.

· Requesting information or a demo.

According to Neil Patel,‘’ Many websites aim to provide users with a little comfort by telling how many customers they have. This lets visitors know that the company has already served many people before you’’. The interesting takeaway is that these businesses don’t just say “We’ve served x number of customers.” They use more powerful language. They explain their core business function and how others have benefited from it.

2. Display reviews and testimonials.

Social proof plays a big role in creating trust, any feedback from third parties that endorses your services or products work as social proof. Most people are naturally sceptical any time they venture onto a website for the first time, which is why it’s important that your website reflects positively on your business. Whether you’ve got Google reviews, Facebook ratings, or simply positive comments that customers have emailed to you, make sure people can see them somewhere on your website.

You need potential customers to feel like you’re honest and worthy of their investment. Your website can go a long way in that regard. Use these tips to help your site cultivate trust.

3. Clearly display your contact information.

Make it clear that any customer who needs to get in touch with you will be able to do so. Being reachable means your potential clients have access to you. If you’re hard to reach, you leave lots of doubts about you unaddressed in a prospect’s mind. And most people aren’t inclined to hire you if they have doubts about you.

Provide contact information throughout your website in the footer or menu item, including a Contact Us page.

4. Limit the number of Ads content (or other distractions).

A site that’s overloaded with pushy ads and full-page pop-ups hinders free access to content for off-site products is going to come across as unprofessional, if not outright spammy. To keep your site’s credibility, keep your own opt-in offers as unobtrusive as possible. Ditch the ads. Make sure your whole site is just about you and your customer.

5. Make it easy for the customer to search your site.

Create a good user experience. A confusing website will drive customers away instead of enticing them. Your business website should feature simple, intuitive navigation that’s easy to use. It should load quickly and display equally well on mobile devices as on a laptop or desktop computer.

One way to ensure that your website seems trustworthy is to position it as a resource — not just a sales pitch, but a place consumers can turn for information. An easily accessible search function will show consumers that you really want them to be able to use your site.

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